Texas Tech Digital Marketing: Elevate Your Skills

The digital marketing world is booming, with a 10% job growth expected in the next decade¹. More companies are looking for digital marketers, up by 33%¹. Texas Tech University offers top-notch digital marketing programs to help you succeed in this fast-paced field.

Our programs are flexible, affordable, and keep you up-to-date with the latest trends¹. You’ll learn about SEO, social media, email marketing, content marketing, and analytics. This knowledge will help you run effective digital campaigns.

Key Takeaways

Comprehensive digital marketing programs that cover in-demand skills
Agile, cost-effective, and self-informing approach to digital marketing
Opportunities to become a Marketing Manager, Marketing Specialist, Digital Marketing Manager, and more
Ideal candidates are tech-savvy, inquisitive, driven, and metrics-oriented
Projected 10% job growth in digital marketing over the next decade

Unlock New Opportunities with Texas Tech Microcredentials

At Texas Tech University, we know how crucial it is to give learners the skills they need. That’s why we have microcredentials. These are short, focused programs for students, professionals, and lifelong learners to get in-demand credentials².

Tailored for Today’s Learners

Our microcredentials cater to many learners. The Microcredentials Advisory Committee at Texas Tech, with experts like Kasey Anthony, Bonnie Cordell, Brandon Hennington, and Sandra Huston², keeps our programs up-to-date and relevant².

Flexible and Industry-Aligned Programs

Our microcredentials are flexible, fitting into your busy schedule. You can pick from many programs that meet industry standards and help you grow your skills². Once you finish, you get digital badges that prove your skills, helping you stand out to employers².

Also, Texas Tech University offers industry career certificates through Coursera Career Academy. These cover a wide range of topics, from cloud computing to digital marketing. They help you stay current in your field³.

Discover the opportunities Texas Tech’s microcredentials and programs can open up for you. Improve your skills, broaden your career options, and get ready for the changing job market²³⁴.

texas tech digital marketing: Gain In-Demand Digital Skills

At Texas Tech, our digital marketing programs are designed to equip you with the essential skills needed to thrive in today’s rapidly evolving digital landscape. From mastering social media marketing to crafting effective email campaigns, we provide comprehensive training to help you unlock new opportunities and elevate your digital expertise.

Social Media Marketing Mastery

Our social media marketing curriculum delves deep into the art of creating engaging content, building a strong online presence, and reaching your target audience effectively. You’ll learn how to leverage the power of platforms like Facebook, Instagram, and Twitter to drive real results for your business or clients⁵.

Email Marketing Strategies for Success

Email marketing remains a powerful tool in the digital marketer’s arsenal, and our programs equip you with the skills to design, implement, and optimize email campaigns that deliver measurable results. From crafting compelling subject lines to automating workflows, you’ll master the art of email marketing and unlock its full potential⁵.

Alongside these core areas, our digital marketing programs also cover essential disciplines such as search engine optimization (SEO) and content marketing, ensuring you have a well-rounded skill set to thrive in this dynamic industry⁵.

Program Highlights	Details
Digital Marketing Boot Camp	Comprehensive 18-week curriculum covering digital marketing concepts and skills⁵ Classes held three weekdays from 6:30-9:30 p.m⁵. Micro-internships available during the program for hands-on experience⁵ No prior programming or marketing experience required⁵ Hands-on training in tools like Google Ads, Google Analytics, and Facebook Ads Manager⁵ Optimization strategies for improving engagement and conversion rates⁵ Preparation for creating, launching, and optimizing digital marketing campaigns⁵
Master’s in Marketing Research and Analytics (MSMRA)	Ranked the No. 17 best online, non-MBA program in the nation in 2021⁶ Named the No. 1 most affordable online master’s in marketing in 2020⁶ 30-credit hour program specializing in marketing research courses⁶ Collaborative teaching approach and industry-experienced faculty⁶ Rolling admissions with requirements including transcripts, resume, recommendation, and essay⁶ International students must provide proof of English proficiency⁶
Texas Tech Digital Marketing Certificates	Industry-focused certificate courses with hands-on instruction and certifications⁷ 6-8 hours of on-demand content with optional weekly live/online group sessions⁷ 10-week program duration for flexible online learning⁷ Certifications for roles like Marketing Manager, Specialist, and Digital Marketing Manager⁷ Includes certifications in Google Ads, Google Analytics, and HubSpot Email Marketing⁷ Newly priced at $2,250, an 18% savings from the previous $2,500⁷ Eligible for 3 hours of college credit through Indiana Wesleyan University⁷ Not considered University of Arizona students, no student benefits⁷

Unlock your digital marketing potential and join us at Texas Tech as we empower you with the skills and knowledge to thrive in today’s fast-paced digital landscape. Explore our comprehensive programs and take the first step towards your digital marketing mastery.

Collaborate with Texas Tech for Workforce Development

At Texas Tech University, we know how vital a skilled workforce is. Our Microcredential Program is a key part of this effort. It lets industry partners give their employees the latest skills needed in their field. By enrolling their teams in our microcredential program, companies can boost their employees’ skills. This leads to better performance at work⁸.

Looking to improve digital marketing, leadership, or sustainable practices? Texas Tech’s microcredentials can help. They’re made to fit your business needs and are flexible. This way, your team can grow in today’s fast-changing business world⁹.

Empower Your Team with Microcredentials

Working with Texas Tech can make your team stronger and your company more successful¹⁰. Our microcredential programs are custom-made for your industry. They give your employees the skills to innovate and excel.

FAQ

What digital marketing programs does Texas Tech University offer?

Texas Tech University has a wide range of digital marketing programs. They cover SEO, social media, email marketing, content marketing, and analytics.

What is the Microcredential Program at Texas Tech University?

The Microcredential Program at Texas Tech University is flexible and high-quality. It’s designed for students and working professionals. It offers a quick way to gain in-demand skills that meet industry standards.

What digital marketing skills can students learn through Texas Tech’s programs?

Texas Tech’s programs teach important digital marketing skills. Students learn about social media, email marketing, and SEO. They can become experts in these areas.

How can companies benefit from Texas Tech’s Microcredential Program?

Companies can greatly benefit from Texas Tech’s Microcredential Program. It helps employees gain specific skills that improve work performance. This is a great way for companies to enhance their team’s abilities.

Source Links

Digital Marketing certificate course | University of Arizona – https://advance.ce.arizona.edu/digital-marketing/
Microcredential Advisory Committee | Microcredentials | Online – https://www.depts.ttu.edu/online/microcredentials/committee/
More Information | Industry Certificates | Online – https://www.depts.ttu.edu/online/careercertificates/info/
Digital Marketing Course – University of Arizona – https://advance.ce.arizona.edu/digital-marketing-course/
Online Digital Marketing Boot Camp | Texas McCombs | Austin – https://techbootcamps.utexas.edu/digitalmarketing/
Master of Science in Marketing Research and Analytics | Master of Science | Graduate & Professional Programs | Rawls College Home – https://www.depts.ttu.edu/rawlsbusiness/graduate/ms/msmr/
Kennesaw State | Digital Marketing Syllabus – https://advance.cpe.kennesaw.edu/dms-syllabus/
AWS ‘Skills to Jobs Tech Alliance’ Expands to Texas – https://www.govtech.com/education/higher-ed/aws-skills-to-jobs-tech-alliance-expands-to-texas
Built on Rawls | Rawls College Home – https://www.depts.ttu.edu/rawlsbusiness/
Lubbock Chamber State of the TTU System Luncheon to highlight collaboration between all five universities – https://www.kcbd.com/2024/08/20/lubbock-chamber-state-ttu-system-luncheon-highlight-collaboration-between-all-five-universities/