Marketers who are organized are almost 7 times (649%) more likely to succeed than others, CoSchedule found1. But, 47% of digital marketing agencies don’t have a clear strategy1. Using the right project management tools can greatly improve your team’s success and productivity.
This article will look at the top marketing project management tools. We’ll cover what features are key, how they help with marketing, and what to look for in a tool. By the end, you’ll know how to pick the best software for your team, making your marketing efforts better.
Key Takeaways
- Organized marketers are 649% more likely to report success than their peers
- 47% of agencies lack a fully defined digital marketing strategy
- 31% of project managers report issues with unrealistic deadlines
- Marketing project managers can lead 2-10 projects simultaneously
- 65% of senior finance leaders believe corporate risks have changed “mostly” or “extensively”
Essential Features of Marketing Project Management Software
Good marketing project management software has key features to help your team work better. It includes simple task management, advanced workflow automations, and detailed analytics. These tools are crucial for running successful marketing projects.
Simple Task Management
Being able to assign tasks, set deadlines, and track progress is vital. It keeps everyone on the same page and ensures projects are on track2. Asana is easy to use and works well for both small and big marketing projects.
Workflow Automations
Marketing teams spend too much time on the same tasks. The best tools automate these tasks. This means less time spent on repetitive work and more on creative tasks3. Opal offers a free space for brainstorming, adding value to all users.
Multiple Board Views and Analytics
Seeing how projects are going is key for marketing teams. Good software lets you view projects in different ways. This makes it easy to see what’s happening with tasks, projects, and resources3. Opal has a visual calendar for marketing, showing important dates and content previews. It’s also important to have detailed reports and analytics to track progress and make smart decisions.
| Feature | Description |
|---|---|
| Task Management | Assign tasks, set due dates, and track progress for individual and team-based marketing projects. |
| Workflow Automations | Streamline repetitive marketing tasks, such as sending status updates and triggering notifications. |
| Project Views | Visualize project progress using board and Gantt chart views, with customizable dashboards and reporting. |
Using these key features helps marketing teams work more efficiently and make better decisions2. Over 2 in 3 B2B marketing leaders use AI for their work, according to LinkedIn’s 2024 B2B Marketing Benchmark.
Collaboration and Marketing-Specific Tools
Top marketing project management tools do more than manage projects. They offer advanced features for teamwork and marketing tasks. These tools have group chat, direct messaging, and real-time document editing for better team work4. They also come with pre-made templates for marketing projects, saving time4. Plus, they integrate with popular marketing software for easy data sharing and project tracking4.
Communication and Collaboration
Good communication and teamwork are key for marketing success. Leading tools have built-in chat, video calls, and live document editing4. This keeps teams connected and working together smoothly, without needing many different ways to talk4.
Marketing Templates and Integrations
Marketing teams use many tools for their work. The best project management tools work well with these tools4. This makes it easy to share data, automate tasks, and see the big picture of marketing projects4. They also have templates for marketing tasks, like social media and email, to help teams work faster4.
| Project Management Tool | Pricing | Ratings |
|---|---|---|
| Smartsheet | $9/member/month5 | Rated #1 for mid-market and enterprise businesses6 |
| Monday.com | $27/month/3 seats5 | Rated #1 for small businesses6 |
| Asana | $10.99/user/month6 | Rated #3 for mid-market and enterprise businesses6 |
Marketing teams can work better and faster with the right tools. These tools help teams work together, be more productive, and run successful campaigns4.
“Effective project management is essential for marketing teams to stay organized, collaborate seamlessly, and deliver high-quality work on time.” –6
best marketing project management tools: Balancing Cost, Ease of Use, and Support
Choosing the right marketing project management software is key. It must balance cost, ease of use, and great customer support. Prices vary, with monthly and yearly plans, and limits on users7. Tools like ClickUp offer plans from free to enterprise7.
It’s important for the tool to be easy to use. This helps your team get on board and use it well. Asana and Teamwork Projects are top picks for their simple interfaces and workflows7. For creative marketers, Airtable and Hive offer advanced features and tailored setup8.
Good customer support is also crucial. It ensures you get the most out of your tool. Monday and Wrike stand out with live chat, email, and lots of online help7. This support is vital for your team to master the tool and improve their work.
| Tool | Pricing | User Reviews |
|---|---|---|
| ClickUp | Free Forever, Unlimited: $7/month, Business: $12/month, Enterprise: Contact for pricing | G2: 4.7/5 (4,490+ reviews), Capterra: 4.7/5 (2,890+ reviews) |
| Asana | Free trial, free plan, and paid plans starting at $10.99/month per user | G2: 4.3/5 (8,000+ reviews), Capterra: 4.4/5 (10,000+ reviews) |
| Teamwork Projects | Free plan and paid plans starting at $10/user per month | G2: 4.4/5 (990+ reviews), Capterra: 4.5/5 (700+ reviews) |
| Toggl Plan | Free trial, free plan, and paid plans starting at $8/user per month | G2: 4.3/5 (30+ reviews), Capterra: 4.5/5 (100+ reviews) |
| Monday | Free plan and paid plans starting at $8/user per month | G2: 4.6/5 (3,290+ reviews), Capterra: 4.6/5 (2,540+ reviews) |
| Wrike | Free and paid plans starting at $9.80/month per user | G2: 4.2/5 (2,350+ reviews), Capterra: 4.2/5 (1,700+ reviews) |
By looking at cost, ease of use, and support, you can pick the best tool for your team78.
Conclusion
The right marketing project management software can change the game for your team. It makes workflows smoother, boosts marketing team productivity, and helps drive successful campaigns. By looking at key features, marketing tools, and practical things like cost and ease of use, you can find the perfect fit for your marketing needs9.
Tools like Quixy, Trello, Monday.com, Wrike, Asana, Notion, and Microsoft Project have high user ratings. This shows there are many great options out there10. Whether you’re a marketing team or an agency, the right tool can elevate your marketing. It streamlines workflows, improves teamwork, and leads to successful campaigns9.
Using marketing project management software can make your team more efficient and productive. It gives you the confidence to manage your marketing projects well from start to finish9.
FAQ
What are the essential features of the best marketing project management software?
How can marketing-specific tools and collaboration features enhance project management?
What factors should be considered when selecting the best marketing project management software?
Source Links
- Project Management for Marketing Teams: Definitive Guide – https://productive.io/blog/project-management-for-marketing/
- 34 Top Marketing Project Management Tools For Teams in 2024 – https://hive.com/blog/marketing-project-management-tools/
- 10 Key Features of Project Management Software for Marketers [Guide] – https://workwithopal.com/about/blog/features-project-management-software-for-marketers/
- Selecting the Right Project Management Tool for Your Creative Teams – https://www.cellainc.com/insights/blog/selecting-the-right-project-management-tool-for-your-marketing-and-creative-teams/
- 19 Best Marketing Project Management Software in 2024 [Updated] – https://www.proprofsproject.com/blog/best-marketing-project-management-software/
- 25+ Best Marketing Project Management Software in 2024 – https://learn.g2.com/best-marketing-project-management-software
- 21 Best Marketing Project Management Software in 2024 | ClickUp – https://clickup.com/blog/best-marketing-project-management-software/
- The 8 Best Marketing Project Management Software Tools You Should Try – https://www.fool.com/the-ascent/small-business/project-management/marketing-project-management-software/
- 15 best marketing resource management tools – https://filestage.io/blog/marketing-resource-management-tool/
- Top 7 Project Management Tools to Look Out for in 2024 | Quixy – https://quixy.com/blog/top-project-management-tools/