Top ABM Marketing Tools for Targeted Campaigns

Did you know that businesses with aligned sales and marketing teams have reported up to 208% growth in marketing revenue¹? This shows how powerful account-based marketing (ABM) is. ABM aligns sales and marketing to target high-value accounts. The right ABM tools are key to finding, engaging, and converting your best customers.

Effective ABM combines data, automates tasks, and creates personalized campaigns. It uses tools like intent data providers, lead scoring, and lead nurturing. These tools help sales and marketing teams work together better, leading to growth.

Key Takeaways

ABM tools help unify data, automate processes, and deliver personalized campaigns to target high-value accounts.
Aligning sales and marketing teams is crucial for successful ABM strategies, with businesses reporting up to 208% growth in marketing revenue.
The ABM ecosystem includes a range of specialized solutions, from intent data providers and lead scoring to ad platforms and CRM integration.
Selecting the right ABM tools can streamline workflows, enhance collaboration, and drive measurable results for B2B organizations.
Leveraging the power of ABM marketing tools is essential for B2B companies seeking to optimize their marketing investments and pursue strategic account-based initiatives.

ABM Lead Generation and List Building Tools

To reach and engage your target accounts well, you need strong ABM lead generation and list building tools. These tools help you find and focus on the best prospects. They also give you insights to make your marketing strategies better.

Leadfeeder by Dealfront

Leadfeeder by Dealfront is a top tool for finding companies that visit your website. It catches companies, even those working from home or who haven’t contacted you before². It works with Dealfront Sales Intelligence to give you detailed company profiles and contact info. This helps you focus on the most promising leads and boost your sales.

LinkedIn is still a great place for finding people to add to your ABM list, even though it takes time. You can search for business contacts to grow your list. LinkedIn Marketing Solutions also lets you run targeted ads to reach your accounts more effectively.

ZoomInfo MarketingOS

ZoomInfo’s MarketingOS has many tools for finding contacts and companies, building lists, and cleaning data. You can search for people and companies to make targeted lists. Plus, its Chrome extension shows contact info on sites like LinkedIn, making your work easier³.

There are many ABM marketing tools out there for businesses to use. They help you find, connect with, and grow your target accounts⁴. By using tools for website visitors, LinkedIn, and detailed contact searches, you can make a strong list of leads. This way, you can focus your marketing efforts for the best results²³⁴.

abm marketing tools for Strategy Execution

The second set of ABM tools help revenue teams find and target key accounts. They also launch personalized campaigns and track their success⁵. These platforms offer detailed data for segmenting audiences by demographics and buying journey stages. They include features for targeting, campaign creation, and personalizing ads, as well as analytics and tech integration.

Some of the top ABM strategy execution tools include:

6sense – G2 rating of 4.4 out of 5 stars with 598 reviews, serving 59% Midmarket and 32% Enterprise customers⁵
Demandbase – G2 rating of 4.3 out of 5 stars with 1450 reviews, serving 51% Midmarket and 32% Enterprise customers⁵
Terminus – G2 rating of 4.4 out of 5 stars with 442 reviews, serving 64% Midmarket and 21% SMB customers⁵
RollWorks – G2 rating of 4.3 out of 5 stars with 414 reviews, serving 43% Midmarket and 31% SMB customers⁵
Metadata.io – G2 rating of 4.6 out of 5 stars with 273 reviews, serving 67% Midmarket and 21% SMB customers⁵

These tools help revenue teams focus on high-value accounts. They personalize campaigns and track their success⁶. By aligning sales and marketing, these platforms improve account-based advertising and ROI⁶.

“ABM maximizes business relevance among high-value accounts by personalized communication and tailored campaigns.”⁶

Conclusion

Choosing the right abm tool selection is crucial. Look for tools with personalization, abm tool features, and precise audience targeting. They should also be easy to use and integrate with your current tech stack. Today’s top ABM platforms help with lead generation and executing go-to-market strategies⁷.

Using these tools, B2B marketers can find and engage with high-potential accounts. They can understand these accounts’ needs and deliver tailored experiences. This way, they can see the success of their campaigns⁸.

The right ABM tools help teams make smarter, data-driven marketing choices. This leads to better results from targeted marketing efforts⁹.

To pick the best ABM tools, focus on what your organization needs. Evaluate options, test platforms, and update your tech stack as needed. This approach unlocks the full power of account-based marketing. It leads to personalized campaigns that drive business growth⁷⁸⁹.

FAQ

What are the key features to consider when selecting ABM tools for my organization?

When picking ABM tools, look for personalization, precise targeting, and ease of use. Also, check the reporting and how well they integrate with your current tech. Top ABM platforms help with lead generation, list building, and executing your go-to-market strategy.

How can ABM tools help with lead generation and list building?

Tools like Leadfeeder by Dealfront can spot companies visiting your site, even if they haven’t contacted you. They work with sales intelligence platforms to give you a list of leads. LinkedIn and ZoomInfo help with manual prospecting and creating targeted lists.

What are the key capabilities of ABM strategy execution tools?

The second set of ABM tools, like 6sense and Demandbase, are crucial for revenue teams. They offer account targeting, campaign creation, and personalized marketing. You also get account-based advertising, detailed analytics, and integration with various sales and marketing tools.

Source Links

34 account-based marketing tools to drive your ABM strategy – https://www.usergems.com/blog/account-based-marketing-tools
15 Account-Based Marketing Tools to Use in 2024 – https://www.unboundb2b.com/blog/best-abm-tools-to-use/
16 of the Best Account-based Marketing Software for 2024 – https://blog.hubspot.com/marketing/account-based-marketing-software
11 Best Account-Based Marketing Tools and Softwares in 2024 – https://xgrowth.com.au/blogs/account-based-marketing-tools/
The 10 Best Account Based Marketing Tools of 2024 – https://www.tofuhq.com/post/the-10-best-account-based-marketing-tools-of-2024
The Ultimate Guide to Account-Based Marketing (ABM) – https://blog.hubspot.com/marketing/account-based-marketing-guide
What Is Account-Based Marketing? An Introduction to the Growth Strategy – https://www.s2wmedia.com/blogs/what-is-account-based-marketing
Account-Based Marketing (ABM): A Comprehensive Overview from Public Media Solution – https://www.linkedin.com/pulse/account-based-marketing-abm-comprehensive-overview-from-bharti-7czpf
Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level – https://abmagency.com/examples-of-account-based-marketing-strategy/